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Advertising on Altrincham Today

Launched in August 2014, Altrincham Today is Altrincham’s best-read and most-trusted local news and lifestyle publication.

An accredited member of The Independent Community News Network (ICNN), it is widely recognised as one of the UK's leading hyperlocal titles and was the only independent nominated for Magazine of the Year at the Regional Press Awards in both 2023 and 2018.

"Well-designed with a great breadth of human interest and lifestyle content but still very much rooted in the local patch." (Regional Press Awards judges, 2023)

Altrincham Today is both a daily website, keeping Altrincham residents up to date with news that's relevant to their town, and an acclaimed quarterly print magazine.

Unparalleled local reach

Altrincham Today is the leading dedicated media title in Altrincham, a town of almost 80,000 people when the neighbouring villages of Bowdon, Broadheath, Hale, Hale Barns and Timperley are taken into account (total population 78,767 according to the 2021 Census).

Over the past decade we have built a hugely trusted relationship with our audience, which is one of the most engaged local media audiences in the region.

Our website stories receive over 200,000 page views per month, and our social media audience is unmatched in size and engagement, totalling almost 70,000 people as of October 2023.

A breakdown of our social media community:

Figures correct as of October 2023

Audience and demographics

The typical Altrincham Today reader is an affluent professional between the ages of 25 and 54, according to Facebook and Google Analytics data. The vast majority of our readers live local to Altrincham, which has some of the highest ranking schools in the country, award-winning restaurants and bars, a thriving independent scene based around its famous Market and a vibrant property market, and comprise a wide cross-section of society and professions.

Key demographic data about our audience

Our audience is split 64% women, 35% men (Facebook data)

71% of our audience is aged between 25 and 54

The vast majority (over 85%) live within 10 miles of Altrincham

According to the 2021 census, there is a total of 78,767 people living in the Altrincham area. This breaks down as follows:

Part of Altrincham Number of residents
Altrincham town centre 12,931
Bowdon 9,133
Broadheath 14,287
Hale Barns 10,131
Hale 10,437
West Timperley 11,323
Timperley village & East Timperley 10,525
Total population 78,767

How we work with advertisers

Having worked with clients in the Altrincham area for almost a decade, we have a very clear understanding of what strategies work in terms of reaching our audience.

Whether your ultimate aim is increased awareness, an impactful new business launch, engaged response for a new product or event, or simply getting your message in front of the single biggest Altrincham audience in one go, we will devise a combination of activities that delivers genuine return on your investment.

For more details and prices, contact Kath Dunham on kath@todaynews.co.uk

Our advertisers

We're proud to work with many local and national brands on a range of advertising and sponsored solutions.

Below is a sample of the businesses we have worked with:

What our advertisers have said

It’s great to have such a local publication as Altrincham Today and as a local school Loreto is pleased to feature in it and keep up to date with what’s going on locally.
Jane Beaver, Headteacher, Loreto Grammar School

Within two hours of hitting the front page of Altrincham Today's website, I was inundated with enquiries from potential new customers. In the space of four days I gained 44 new followers on Instagram, had 11 initial consultations booked in and approximately 129 direct referrals from the AT website to my website. This has already converted to three new clients less than two weeks on. Having previously paid for Google Ads and Instagram adverts, I can't believe how much more effective advertising with AT has been.
Hannah Thatcher, Director, PreArc

Altrincham Today has played a pivotal role in the town’s regeneration journey through its commitment to quality hyperlocal journalism. Altrincham Today has shown unwavering support for Altrincham Business Improvement District, and the town’s businesses, contributing to Altrincham’s success in achieving the Great British High Street Award and many other accolades. The publication has been instrumental in bringing ‘Visit Altrincham’ campaigns to life and has given outstanding promotion to the town’s large-scale events including the Tour of Britain, Altrincham 10k, Christmas Lights Switch-on, Lantern Parade and Goose Green Festival. In an age where local journalism and supporting the high street is more critical than ever, Altrincham Today has consistently proven itself as a beacon of excellence. Their dedication to our community's growth and prosperity is nothing short of remarkable. We are fortunate to have such a valuable partner in Altrincham’s journey to becoming an even better place to live, work, and visit."
Kate Gerbich, Communications and Events Manager, Altrincham BID

A very impressive decade. Would be hard to imagine Alty without you!"
Cllr Michael Welton

First-class local journalism (often inspiring the nationals!) Combining hard copy (at a time of print media fading) as well as online makes it accessible to all. Congratulations."
Christina Harrison-Stirling

We look forward to your publication and online content, keeping us all in the know and entertained. Many congratulations and here’s to many more successful years ahead of you."
Altrincham Garrick Playhouse

A mega achievement - thanks for all you do for the community."
Cheshire Cupcakes

Keep up the great work and thanks for all you do to support our businesses."
Helen Carouzos

Magazine publication dates 2024

Issue Copy deadline Publication date
Summer 2024 May 17 May 31
Autumn 2024 August 23 September 6
Christmas 2024 November 8 November 22
For more details and prices, contact Kath Dunham on kath@todaynews.co.uk