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Altrincham’s “real community spirit” attracted A-Plan as it opens new branch in the town centre

Insurance company A-Plan is to officially open in Altrincham town centre this weekend.

Insurance company A-Plan is to officially open in Altrincham town centre this weekend.

The company, founded in 1963, is a leading UK specialist multichannel insurance broking group with over 1.5million policies nationally.

Its Stamford New Road branch, in the unit that was occupied until March by music shop Dawsons, will be A-Plan’s 96th in the UK.

The branch has had a soft launch this week and opens officially to the public tomorrow, Saturday November 30th.

The newly opened A-Plan on Stamford New Road in Altrincham

Branch manager Matt Dodd explained that the company was attracted to Altrincham’s “real community spirit”.

“Altrincham is our 96th branch and as a business we like to position ourselves in places that have a real community spirit where people are still actively engaged with the high street. Altrincham ticks that box,” said Dodd.

The new opening has created at least four new jobs and adds to the company’s other Cheshire branches, in Wilmslow and Macclesfield.

Matt Dodd, manager of A-Plan’s new Altrincham branch

At a time when many brands are moving online, Dodd explained why A-Plan was so keen to invest in a physical presence on the high street.

He said: “We have human beings that you can talk to either in branch or over the phone. That’s not just at the point of purchase but also in the event of a claim. We pride ourselves on personal service and taking the time to speak with people. Local knowledge also plays a part, our staff can relate to street names, schools and local businesses so conversations become much more localised.”

A-Plan staff (from left) Matt Dodd, Craig James, Joe Petherwick and Adam Taylor

Dodd said the company was very keen to get involved in the Altrincham community.

“We are actively looking for local charities and events to get involved with from opening, throughout 2020 and beyond. If you have an opportunity that you would like us to consider then please visit the branch or call myself and the team on 0161 341 2133.”

A-Plan is based at 52 Stamford New Road, Altrincham, WA14 1EJ (opposite Nando’s). For more information, call 0161 341 2133 or visit