Sara Fixter, co-founder of Full Circle Funerals Partners, has been appointed as the new Chairperson of the Altrincham Business Improvement District (BID) Board.
She is joined by Louise Shaw, Managing Director of Omni RMS, who will serve as Vice Chair, and Samit Gupta of TaxAssist Accountants, who has been appointed as Finance Director.
Since launching Full Circle in 2021 with her husband Jeremy, Sara has become a familiar presence in the local community.
The couple have championed creative, wellbeing-focused initiatives that support people through bereavement, hosting exhibitions, workshops and award-winning community collaborations.
“It’s a privilege to step into this role,” said Sara. “Altrincham is a vibrant and distinctive place, and I feel strongly about protecting and promoting everything that makes it so special, particularly the independent businesses and community groups that bring it to life.”
A former solicitor and qualified bereavement volunteer with Cruse, Sara is currently training as a psychotherapist alongside her work at Full Circle.
Her background in law, care and small business management gives her a unique insight into the priorities and challenges faced by many of the town’s BID members.

She added: “We’ve been overwhelmed by the support we’ve received since opening in Altrincham. This town has a strong sense of community and an appetite for innovation, and I hope to contribute to the ongoing work that makes it a brilliant place to live and work.”
Sara succeeds previous Chair Laura Sharrock and interim Chair Ewen Miller. She will work closely with the wider BID team and newly appointed board members to support the continued success of the town centre, from footfall-boosting events to environmental improvements, sustainability projects and practical support for local businesses.
Mandy White, Director Altrincham BID added: “We are extremely grateful to Laura and particularly to Ewen who has steered the BID through two ballots, a global pandemic and everything in between!
"The team is delighted that Sara and Louise will be taking on the Chair and Vice Chair roles and that we will have Samit’s ongoing support as Finance Director.
"Together, this strengthened leadership team is well-placed to support the BID’s vision and deliver positive outcomes as we look towards the start of the BID’s Third Term after the successful ballot in result in June.”