Altrincham has been awarded a Purple Flag, an international accolade recognising the quality of its night-time economy.
Similar to the Blue Flag awarded to beaches, a Purple Flag is granted by the Association of Town and City Management (ATCM) to towns and cities that exhibit excellence in managing their nighttime offerings.
The accreditation process evaluates entertainment, accessibility, safety measures, and collaboration among local stakeholders.
Particular successes highlighted in Altrincham's submission included the convenience, safety and availability of public transport in a single interchange location, the BID partnership initiatives, and the general cleanliness of the Purple Flag area.
Sacha Lord, Nighttime Economy Advisor for Greater Manchester, said: “This is a fantastic achievement for Altrincham.
"The success in securing the Purple Flag accreditation can be attributed to the dedicated efforts of the town’s nighttime economy businesses, the Altrincham Purple Flag Working Group, and the Altrincham BID team who led on the application. Congratulations to Altrincham!”
The working group involves Altrincham BID, representatives from Trafford Council, Greater Manchester Police, Transport for Greater Manchester, Bruntwood and the town’s nighttime business operators.
Mandy White from Altrincham BID, who led on the application, said: "This achievement reflects our commitment to providing a safe and enjoyable nighttime environment for everyone, from residents to visitors. We are grateful for the partnership and dedication demonstrated by the Purple Flag Working Group, local businesses, and all those who contributed to this success."
There are only 100 Purple Flag destinations around the globe, including everywhere from world-renowned tourist destinations to small market towns.
