Steven Stone Jewellers is to open new showrooms in both Florida in London.
The Hale jewellers, which underwent a complete refurbishment of its Ashley Road showroom last year, featured regularly in the first series of Real Housewives of Cheshire.
The new US store will be located in Palm Beach, Florida, with managing director Steven Stone relocating Stateside to oversee the launch.
Below: The concept for the new Florida showroom
He said: “Undoubtedly these are exciting times for us. Our business is unique in that we are one of the few jewellers who actually manufacture. This means that we can create beautiful, individual pieces at very competitive prices.
“We have seen how the Hale store has developed and it was during one of my recent trips to the US that this opportunity arose. I am so looking forward to opening the new store and bringing our brand of accessible luxury to a new market.”
Steven’s son, Zack, will continue to oversee the Hale showroom while leading the expansion into London. He added: “I have always been in the business and am qualified as a diamond expert.
“We are looking forward to seeing the Steven Stone name not just as a local brand, but national and international.”
Below: The refurbished Steven Stone in Hale
