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Developers get green light to turn former JJB store into 27 apartments and new retail space

Plans to turn the old JJB Sports and Superdrug site on George Street into a mixed-use development with retail units and 27 apartments were last night given the go-ahead by planning officers.

Plans to turn the old JJB Sports and Superdrug site on George Street into a mixed-use development with retail units and 27 apartments were last night given the go-ahead by planning officers.

The currently disused building will be transformed into two retail units on the George Street side and a brand new apartment complex backing onto Central Way, overlooking the lower marketplace.

Last night’s planning committee meeting saw the application unanimously voted through.

A visual of how the retail units would front onto George Street
A visual of how the retail units would front onto George Street

Following a consultation process began last January – and given the fact the site lies within the George Street conservation area – the scheme was amended significantly by developers Merepark Homes before being submitted to Trafford Council.

The number of apartments has been reduced from 37 to 31, and the height of the building has been reduced by a storey to be more complementary to its surroundings.

The current 20,000 sq ft of retail space will also be reduced to 7,000.

Looking towards the scheme down Central Way, opposite the lower marketplace
Looking towards the scheme down Central Way, opposite the lower marketplace

The applications states: “The scheme will address the issue of unlettable, unsuitable retail space and provide much needed homes in the Town Centre.

“This development will undoubtedly form the catalyst for regeneration to the Central Way conservation area which is currently a mixture of poor quality buildings that formally fronted a service road until the Trafford Metropolitan Borough Council investment into the lower market regeneration.”

Richard Peel, the managing director of Merepark Homes, told us he did not yet have a timeline for the work starting as the process of generating funding for the scheme had not yet been completed.

Another visual of how the scheme would fit with the current surroundings
Another visual of how the scheme would fit with the current surroundings
A full view of the Central Way side of the scheme
A full view of the Central Way side of the scheme

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