Steven Stone Jewellers has appointed Max Stone as a director of the family business.
Established in 1937, Max is the third generation of the family to oversee the Hale showroom.
Max’s father, Steven, and older brother Zack, now look after its Florida and London operations respectively.
Max, 25 said: “I am delighted to become a director and look forward to further growing the business. For the past few months I have been working on a new website which will revolutionise the online buying experience.
“Our new website will launch this summer and will take us to the forefront of the ecommerce jewellery business, an area where I believe we will see significant growth.”
Both Max and Zack Stone hold a respected diamond qualification from GIA.