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Hale’s Pixie celebrates birthday in-store as it reaches national awards final for fourth straight year

Hale childrenswear shop Pixie is going from strength to strength as it celebrates its seventh birthday this week.

Hale childrenswear shop Pixie is going from strength to strength as it celebrates its seventh birthday this week.

The local independent retailer has for the fourth consecutive year reached the national final of the prestigious 2017 Drapers Independents Awards.

Judges for the awards, generally acknowledged as the ‘Oscars’ of the fashion retail industry, hailed the boutique as “more than just a shop”.

Pixie focuses on high quality, great value kids’ clothing and accessories for babies, children and young teens up to 14-years. It also sources stimulating and educational toys and games, women’s clothes, accessories, gifts and nursery furniture.

Part of the baby product display at Pixie

Gillian Franks, who opened Pixie in the village in August 2010, said: “We are so delighted to be nominated for the Drapers Independents Awards again. My team at Pixie work so hard and thoroughly deserve the prestige and recognition of being shortlisted.”

The awards honour the achievements of the leading and most innovative stores in the independent sector.

Gillian added: “I am particularly proud of our great range of quality products and the excellent customer service we provide to our customers. This week also marks the seventh full year that Pixie has been in existence, and we’re still going strong, so this double celebration is amazing!”

Pixie owner Gillian Franks outside the Ashley Road boutique

Pixie will celebrate its birthday with three days of in-store activities, including competitions, refreshments and goody bags (with gifts from top brands including Lego, Top Model, Molo and Angel’s Face).

Despite competition from supermarket chains and online operators, Pixie has enjoyed continued success by focusing on a highly personalised and connected customer experience across online and offline services.

“We have invested in appealing shop design, training our excellent staff to be knowledgeable so they can go that extra mile in response to customer requests and making recommendations based on an in-depth knowledge of their needs,” added Gillian.

The Scotch Shrunk boys’ display at Pixie in Hale village

Pop into Hale on Thursday, Friday and Saturday this week to browse Pixie’s NEW Autumn Winter collections, including partywear from Wild & Gorgeous.

Customers will also be able to enjoy a glass of birthday bubbles and a FREE goody bag (available on a first come, first served basis).

Pixie is located on Ashley Road in Hale village. Visit Pixie online at and enjoy FREE gift wrapping and a FREE click & collect service both in-store and with complimentary indie, Black White Denim, in neighbouring village Wilmslow.

W&G and Molo Girl are among the girls’ brands stocked at Pixie