Wilko in Altrincham is set to become a Poundland after a surprise deal agreed today.
It was announced yesterday that the Wilko name is set to disappear from the high street after a rescue deal collapsed.
But today, in an unexpected announcement, The Pepco Group is to rebrand up to 71 Wilko stores under the Poundland name, administrators PwC said.
The Wilko store on George Street in Altrincham is one of those listed as rebranding to Poundland.
In a statement, Poundland said it would give priority to Wilko workers when hiring new staff for the shops.
The spokesperson said the stores included in the deal were mostly in locations where it currently has a "limited presence".
Ironically, Poundland closed a store at the other end of George Street earlier this year.
The spokesperson said: "The lease assignments are expected to be completed in early Autumn, enabling these stores to join Poundland's existing 800-plus UK estate and open in the important fourth calendar quarter of 2023."
Poundland managing director Barry Williams said: "In the coming weeks we will work quickly with landlords so we can open these stores as Poundlands with the new ranges that have been pivotal to our recent development.
"And once that process is complete, we will ensure a significant number of the Wilko colleagues will join our Poundland team."
He added: "The Wilko stores will accelerate our existing transformation programme, offering amazing value for consumers, providing growth opportunities for suppliers and supporting employment in the high streets, shopping centres and retail parks customers love."
