So after two years of planning, Altrincham's first major music festival is almost upon us.
The project that began in 2022 with a 'what if?' conversation between two brothers, Anthony and Ed Prophet, has finally come to fruition.
The Brit Fest is coming to Altrincham - and forecasters are predicting a warm and sunny weekend.
With incredible attention to detail, military planning and a line-up simply brimming with globally known stars, the brothers have put on a stunning event for this inaugural year.
The numbers tell only part of the story.
- 100 acres of entertainment located just over a mile from Costa Coffee in Hale.
- A star-studded line-up boasting nine UK no 1s and over 100 top 10 hits.
- 60 local producers and retailers at the Taste Cheshire Village in the Village Green zone.
- Eight zones of fun for all the family with everything from The Extreme Mountain Bike Show to a solar-powered vintage caravan cinema.
And all on our doorstep here in Altrincham.
People are coming from far and wide for The Brit Fest, but what do Altrincham residents need to know?
We've put together a special FAQ just for Altrincham Today readers.
Q. When and where is the festival happening?
It starts on Friday 5th July and lasts until Sunday 7th July, and is taking place at Ashley Hall Showgrounds in Altrincham (post code WA14 3QA).
Q. What time does it start?
The festival gates open each day at 10am, and the curfew at 11pm.
Q. What's the best way to travel to The Brit Fest?
The festival is located at Ashley Hall Showground, which is under half an hour's walk from the centre of Hale village. If you need to drive, there are on-site parking optons which can be purchased through the ticketing system.
If you leave the driving up to someone else, your best option is to hop on one of the free buses that are being put on by Go Goodwins for every day of the festival, between 10am and 12 noon, and 2pm and 4pm.
Just show your ticket and get on at one of the Altrincham stops - the Marriott Manchester Airport Hotel, Altrincham FC bus stop, Altrincham Interchange or Hale Station bus stop - or one of the Knutsford stops: outside Sainsbury's in the town centre or at The Greyhound pub. Buses return from the festival to Altrincham at 10.30pm.
Q. Can you bring your own food and drinks?
Outside food and drinks are not allowed in the festival grounds, but there will be a huge variety of food and drink options over the weekend, with vegetarian and vegan fully catered for too.
Q. Can you bring your dog to The Brit Fest?
Unfortunately, with the exception of service animals, dogs or any other pets are not allowed in the festival grounds.
Q. What should you bring to the festival?
The festival recommends bringing sunscreen, a hat, comfortable shoes and a backpack or bag to carry your belongings. They also suggest bringing a portable phone charger as you'll be required to show your ticket on your phone screen on entry.
Q. What types of payment will be accepted during the festival?
Both cash and card payments will be accepted across the festival site.
Q. Are you allowed to bring camping chairs?
Yes, although there will be certain restrictions on where you can use them on the site. These will be marked at the event.
Q. Can you camp at The Brit Fest?
Yes! On the ticket page you can choose to camp or enjoy a more luxurious glamping experience. You can also bring your own live-in vehicle.
Q. Can I still buy a ticket?
You can indeed - simply visit thebritfest.co.uk. If you have any further questions you need answering first, contact The Brit Fest team at info@thebritfest.co.uk.