Altrincham soft drinks business secures Booths listing after lockdown sales surge

Emma and Kenny-min
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An Altrincham drinks business has secured its first retail listing after rebranding its popular Kombucha line to Hip Pop.

Originally launched in 2019 as Booch & Brew by friends Emma Thackray and Kenny Goodman, Hip Pop will now be stocked by Booths supermarket.

The organic, vegan Kombucha – a healthy, sparkling fermented soft drink – comes in four flavours: Ginger & Yuzu, Strawberry & Pineapple, Blueberry & Ginger and Elderflower & Apple.

The listing follows an impressive period of online growth, supported by an investment in new brewing equipment after a successful crowd funding campaign in November 2020.

That’s allowed the Hip Pop team to scale production and increase e-commerce sales by over 250% over the last six months.

Online sales have increased by more than 250% over the last six months

Emma Thackray, co-founder of Hip Pop, said: “Since closing our first crowd funding campaign last autumn, the team, Kenny and I have worked incredibly hard to scale the business.

“We believe one of the best ways in which we can achieve both brand recognition and long-term growth is by expanding our gut-focused product line under the new Hip Pop name and working directly with leading retailers.

“We are, therefore, really excited to have secured our first retail listing with such a well-known chain as Booths and look forward to building on this success and expanding our product range of functional health drinks in the near future.”

Booths has 27 stores across the North, including one in Hale Barns.

Headquartered in Altrincham, Hip Pop has doubled its headcount over the last 12 months and now employs a team of 12, with retail distribution forecast to accelerate by 150% over the next 12 months.

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