The UK's leading doggy day care provider is targeting dog owners in Altrincham with the opening of its first Northern location in Lymm.
Set across 5.5 acres of purpose-built grounds, Bruce's Doggy Day Care features sensory fields for off-lead play, agility courses, indoor relaxation areas, and a full programme of engaging activities designed to keep dogs active and socialised throughout the day.
Founded by Bruce Casalis, a former Chair of the Pet Industry Federation with over 17 years of dog care expertise, Bruce's goes beyond basic pet sitting with a focus on enrichment and consistent socialisation.
The centre operates under a "Happy Dog Policy" that matches dogs into playgroups based on temperament, size, energy levels and play style.
All activities are supervised by professionally trained care staff who receive ongoing development training through the Institute of Modern Dog Training.
For nervous dogs, Bruce's offers specialised support to help build confidence, while puppy owners can access expert guidance through Bruce's Puppy Pre-school programme.
Unique features include "Sniffing Safari" and "Hide and Treat" fields that encourage natural behaviours, plus "Zen Gardens" planted with lavender and dog-friendly aromatic plants to promote relaxation.
Owners can stay connected through a bespoke app providing real-time notifications, weekly photos, and care management tools.
Managing Director Ben Mann said: "We have always aspired to bring Bruce's to Cheshire, and so with our latest opening in Lymm, our first Bruce's Doggy Day Care in the North, we are delighted to make this ambition a reality.
"We've been blown away by the warm welcome received, with our first cohort of dogs already enjoying the benefits of expert care focused on enrichment and socialisation."
For busy owners, Bruce's operates a VIP doggy bus service providing door-to-door transport. Current pickup areas include Altrincham, Hale, Sale, Timperley, Brooklands, Cheadle, Didsbury, Chorlton and Lymm.
The subscription-based service starts from £33 per day or £29 per half day, with flexible membership tiers available.
Bruce's Lymm is open 8am to 5pm Monday to Thursday, with Fridays reserved for centre tours and taster sessions.
For more information visit bruces.dog or call 0161 560 9866. Bruce's Lymm is located at Wet Gate Lane, Lymm, Cheshire, WA13 9SJ.
