Millets outdoor clothing and equipment store will be rebranding to GO Outdoors Express.
Millets has been a fixture on George Street since 2017 but the change will take effect from Tuesday November 29th.
The new 1,734 sq ft store will stock a similar range of specialist outdoor clothing and equipment.
Both the Millets and GO Outdoors brands are owned by JD Sports.
John Hinde, Retail Director for GO Outdoors, said: “We are extremely excited and proud to be able to expand GO Outdoors onto the high street in Altrincham, and to serve customers within the convenience of their new local store.
“We have had a brilliant couple of years at GO, as more and more people are reaping the benefits of the outdoors for their physical and mental well-being, and this expansion is the outcome of that success.
“Store Manager Paul Underwood is looking forward to offering customers an unbeatable range of outdoor clothing, footwear and equipment, whilst supporting the local community and high street.”
The new store has secured eight job roles and the company plans to continue their Express store expansion across the country early next year.