Altrincham FC has become the latest football club to have a high street presence with the opening of a new retail store in Altrincham.
The Robins will officially open its new shop on George Street with a grand opening later today between 4pm and 7pm.
The store - located next door to Jake Shoes - will sell a variety of club merchandise and it's hoped the new town centre shop will provide a good source of new revenue, as well as spread awareness among the community.
Items on sale will include replica shirts, leisurewear, hoodies, polo shirts, baby grows, 2024 calendars and Christmas cards, with bottle opener keyrings, bobble hats and beach towels available later this week.
Fans will also be able to buy match tickets at the new hub.
Manager Phil Parkinson and other first-team members will attend the opening later today, and all are invited.