A brownfield site on land close to Altrincham Football Club has been earmarked for a scheme of 64 retirement apartments.
McCarthy Stone says the proposed Extra Care development off Moss Lane in Hale would be targeted at people "who are looking to downsize into smaller homes while remaining in the area".
The apartments would be exclusively for the over-70s and residents would have access to tailored extra care support services, as well as amenities including a restaurant, communal lounges and a hotel-style guest suite for visitors.
An online consultation held by McCarthy Stone states: "Trafford is facing a significant shortage in housing for older people, with local residents unable to find the homes that are right for them.
"Our proposals would help to address this shortage, without developing on local green spaces, and provide elderly homeowners in Trafford greater choice in their living situation."
The 1.73-acre patch of brownfield land was formerly the home of Sabre Instrument Valves (SIV), which made and distributed valves to the oil and gas industry before it was bought out of administration by Calderdale-based Alco Valves.
The site was marketed for sale last year by Sabre Holdings.
A community consultation event is being held on Thursday November 16th (between 2.30pm and 7pm) at The Hub Altrincham, Pownall Road, WA14 2SZ.