Altrincham FC have appointed Andy Duff as their new Chief Executive Officer, the club confirmed today.
Duff joins from Rochdale, where as managing director he oversaw their recent promotion back to the Football League.
His appointment follows the departure of Sam Mackenzie, who left the Robins at the end of the season after two years as CEO.
Chairman Mark Luby said: "It is a great coup for us to have a man of his experience joining us, when you look at some of the clubs he has worked for, and I am really delighted to welcome him to Altrincham. I am looking forward to working with him in the future and to continue taking the club forward."
Duff's football CV also includes a senior role at Everton's community operation and a spell overseeing all commercial activity at Wrexham in 2022, where he reported directly to the board during the club's now-famous rise, driving revenue growth across retail, sponsorship and hospitality.
Before football, he built a career in marketing with global brands including Kellogg's and Walt Disney, later founding ATOM Marketing, which for a time was based at Station House in Altrincham.
He subsequently completed an Executive MBA specialising in sports organisation leadership, covering governance, finance and strategic leadership.
Duff said: "I'm delighted to be joining Altrincham Football Club at such an exciting time in the club's journey.
"There is already a really strong foundation in place thanks to the work of Sam and everyone connected with the club over recent years, and I'm looking forward to building on that alongside the Board, staff, supporters and volunteers.
"Altrincham is a club with huge potential both on and off the pitch. The ambition here is clear, but just as importantly there is a genuine community feel and togetherness around the football club that really stood out to me.
"I hope my experience from elsewhere in the game can help support the next stage of that growth as we continue striving towards the EFL."
